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This web page has the following in the web page, "Stainless Steel Import Car exhaust systems." We saw that the web site also stated " The Largest Range of Stainless Steel Exhaust Systems Available Anywhere for Sports and Classic Cars." It also said " Alfa-Romeo - Allard - Aston-Martin - Audi - Austin-Healey - Bentley - BMW - Chevrolet Corvette - Daimler - De Tomaso - Ferrari - Fiat - Jaguar - Jensen - Lamborghini - Lotus - Maserati - Mercedes - Messerschmitt - MG - Morgan - Opel - Porsche - Rolls-Royce - Rover - Sunbeam - Triumph - TVR - Volvo. And many more makes and models." The header had exhaust as the highest ranking optimized keyword. It is followed by exhaust systems, imported cars, and stainless which isn't as ranked as highly as exhaust. The next words doublesexhaust.com uses is stainless steel. muffler was included and might not be understood by web crawlers.